As we all know that we strive for traffic as a website owner. More than that, we need potential buyers if we have something to offer or to sell. SEO takes all that into account. There are two parts – On-page and Off-page SEO. Both are significantly important and though we know this yet we need to understand what comes first and what not.
What is SEO anyway?
SEO, Search Engine Optimization is a method to have your website in a way that Search Engine can rank it higher and higher for any webpage, more precisely, for any keyword. You can’t just write an article on a website and think of people hopping on it immediately. It is a long journey that takes time. You need to be patient and do everything that you can and reach there.
Now, SEO has two parts which are important – on-page and off-page SEO. Both are important and both need to be taken care of. Both are incomplete without each other. Let’s go in deep and study both these methods.
As the name suggests, its all about sticking to your website and working on it. There are literally lot of things you need to take care of while you are optimizing your website. Every post that you write needs to be optimized for Search Engines for better ranking. It is not just the post that you have to take care of, you need to work on other factors as well.
The theme should be SEO optimized. You need to choose a theme that looks professional, elegant, beautiful and more than all, readable. We know that today is the time people use more phones. Only android has reached to 1.4B monthly userbase. The theme should be responsive as well. For those who are unaware of a responsive theme, it is the theme that changes its UI as per the screen resolution.
You must have these pages. These are not just important for your website to look professional but also for Google Adsense. If you are struggling with creating such pages, here is the easiest way – privacypolicyonline. They have simple interface that does everything for you in few clicks after gathering information from you.
3. Menus, headers, logos, favicon
All these are part of your website that creates its identity. You can’t afford to miss any of these things. Menus are for better navigation and you need to offer everything in the menu that might be important for a visitor. Headers and logos are core identities of your efforts towards building your brand and favicon looks very small part of it but trust me, it is equally important.
Out of on-page and off-page optimization, off-page is something you have to be very careful with. You need to understand that you have to hop from one to another website for off-page optimization and you need to be very careful in doing that. Here comes black, white and grey hat SEO methods and I won’t touch black hat at all if I don’t want to be banned by Google, one of the major search engines. We need to choose cautiously as where to have our domain link and where not.
Off-page optimization is all about backlinks if it is from online sources. Backlinks can be of two types – dofollow and nofollow. Dofollow are those that search spiders can follow and visit your blog and nofollow tell Google not to visit that blog or website.
Comparing on-page and off-page optimization
“Content is king” – I read somewhere some day and then I kept on seeing this everywhere. I believe that content is indeed a big deal to take care of while writing new article or blog. You need to do well research on any topic before writing anything and saying that it is a great content. You need to create, buy or find new and innovative photographs that express well the topic but a question here – what is the point if your great written content isn’t being read by anyone? What is the use of spending great time creating the great content and nobody is watching it?
Once your website is setup, if you are using WordPress, you can install Yoast SEO plugin and it will take care of many things at once. But you need to promote your website. It can be through online or offline methods but you need to promote yourself.
If you ask me, I would say that setting up a website is one thing, testing on that setup is another thing and once it is done, you need to focus on researching and article writing which I would say that it is 20-30% of the work. Rest is all about promotion. Good promotion gets you good number of visitors and if done well, you will have targeted traffic that actually matter to you and your blog to them.
In conclusion, I would say that as much important setting up a website and keep updating it is, more important is to keep promoting it, non-stop promotion which in technical terms is known as off-page optimization. Good content will bring you more likes and shares and more discovery but for the first like/share, you need to promote it well. Spend 30-40% of week’s time on content creation but 60-70% will go to promotion of the written content, be it any method that works for you.
Share what you think and how divide your time doing blogging.