What is the difference between SEO and SEM?

SEO stands for Search Engine Optimization and SEM is for Search Engine Marketing and there is little yet huge difference between SEO and SEM. SEO is the part of SEM where efforts are to get more visitors to your website or blog. The only difference between SEO and SEM is that while SEO is free of cost and long term strategy, SEM is paid method to get more traffic.

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Image from hubspot

SEO has two components – On-Page and Off-Page SEO. Both these methods include working on website to get more results from search. SEO is a long term strategy and it takes time and patience and lot of hard work to get yourself into search results which is also known as as SERP or Search Engine Result Page.

Also Read: 

7 Off-Page SEO techniques to get better search traffic and 

 

16 Perfect On-Page SEO methods to keep your blog doing great

 

SEM on the other hand is about paid advertisements on Google and other search engines. This is instant strategy actually. It is based on PPC model where you pay per visitor’s click on the ads.

Using SEM, you can get more targeted traffic depending on geography and interests of the people.

What we see in Adword tool from Google about the money is the money Google charge the advertisers for advertisements.

Although SEM is about paid marketing but is it incomplete without SEO. You can get good traffic by SEM but to work in longer term, you need to have SEO for your website as well.

 

SEM is broader term and SEO is part of it. Although both go hand in hand but they can never be used interchangeably. SEM is for those big organization that can’t wait to promote their content and are ready to pay for the right keyword but even they pay for SEM, they have to focus on SEM as well.

Pankaj Dhawan

Hello, I am Pankaj Dhawan starting out to share my knowledge in hope to serve you very well, as much as possible and I am open for any criticism.

7 thoughts on “What is the difference between SEO and SEM?

  • May 4, 2017 at 10:00 am
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    Very good article Pankaj, You have written a nice article while sharing the different between SEO & SEM as you tell SEO is part of SEM & It takes time for result & another side SEM is paid marketing opportunity which give fast result but still a business need SEO for long turn result but still people belive on SEO for better result.
    Monika Sharma recently posted…Six Tips for Designing a Logo for Print and BeyondMy Profile

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  • May 7, 2017 at 7:06 pm
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    Hi

    Thanks for wonderful sharing. I love to share your words and suggestion. Keep on good work. Always share the good more things and suggest. Love to read your post.
    Thanks
    Krishan Kargwal

    Reply
  • May 9, 2017 at 9:19 am
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    Hi thanks for sharing this useful and wonderful post about seo and sem and keep updating us

    Reply
  • May 10, 2017 at 12:47 pm
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    After reading your post , i learn about difference between SEO and SEM. So thank you so much……………….

    Reply
  • May 15, 2017 at 1:42 pm
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    great article pankaj….was familiar with SEO but didn’t knew about SEM…can you please post a detail information on SEM and what are the paid advertising tool available for SEM..!

    Reply
  • May 18, 2017 at 5:08 pm
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    thanks for this useful information, it is a very helpful article full of information about seo and sem thanks for sharing it with us

    Reply

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What is the difference between SEO and SEM?

by Pankaj Dhawan time to read: 2 min
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