Enough being said about writing a quality content and mentions of importance of massive posts.
People think that writing huge content means your content is awesome. You are mistaken my friend and you couldn’t be far from the truth. Not saying studies are wrong about long form of content to be more effective but only having long form of content won’work.
Writing 3000 words of an article isn’t the only thing that defines quality of an article.
What is Quality Content?
Quality content would simply be a linkable content. Anything that people would want to link to is a quality content – as simple as that!
But how do you have more people link to your content?
Well, if you love the content, people will love it too. Ask yourself after creating an awesome content – is it really awesome? If industry leaders are going to like it or love it? If the answer is no, you need more work on the content.
Being said that, sometimes, even awesome content doesn’t get the value it should get simply because it is not in demand or not being searched enough. Sometimes, you are not able to get much need traction because you are a new player. Reasons can be many but even if you don’t get traffic, do not get disappointed, you will get good results out of it.
Pankaj, I know how to create awesome content but still I struggle to get traffic, what to do?
The one thing you should do after create an awesome content is one word – Promotion!
Even Apple, Google, Facebook does promotions, why not you? Now, I am not suggesting promoting with or without money but if you want to keep it free, you really can promote without spending money.
Promoting a content is as important as writing an awesome content.
Getting back to writing content which indeed is one important step, you must understand that writing an awesome content needs lot of efforts, time and once you put that in, make sure it is worth it.
Here we go the list of things to take care of while writing one awesome content:
Title or heading is one important thing you must take care of first. This is the thing that goes everywhere. The title is the first thing that people see on your blog and it is the only thing you can show people on Twitter and other places.
You must write a clickable title – as simple as that!
If you are not sure how to create a perfect title, you can use tools that would help you and make the process simpler.
Now, I am not fan of mentioning several tools for doing one thing because it is really confusing and it doesn’t make sense to me at all but I guess people can’t feel good about having one tool for giving satisfactory results and would want to go beyond one tool.
All the above mentioned title generators are free to use.
If you are not fan of using any automated title generator and want things rather straight and manual, you might want to use powerful words in your title to keep it catchy.
As per buffer, the most powerful words in English are:
2. Keyword research
Have you done keyword research properly before writing an epic content? Writing quality content initiates with keyword search. even before you pick a title, you must have a keyword to target.
Keyword research isn’t all easy and straightforwrad deal at all. If you think you have used Google Adword’s keyword tool and you are now good to go, I am sorry but again, you need more work than that.
You must focus on long tail keywords and Latent Semantic Indexing (LSI).
Some days ago, I wrote about RankBrain and Content Marketing Strategy: How to rank better in 2017. LSI is about that only. In simple words, if you use Google search and go to bottom section, you will see suggestions like this:
Have you seen this?
If not, you may want to try this thing right now!
What happens here is that Google tries to understand what exactly you are looking for or if there is something else Google can do to give you better results.
Keep your writing natural and something that answers to the question of the readers.
3. Length of article
This has been a point that has been raised for too many times. It is very much important to understand that Google does love the long content which are able to help users solve their query better.
Yoast says that they write articles longer than 2500 words and that helps them more to get organic traffic. They also suggest to write at least 1000 words’ posts.
If you don’t know what Yoast is about, they have made this awesome plug – Yoast for SEO which has millions of downloads with huge positive ratings on WordPress.org
Even Neil Patel, a pioneer in SEO, also suggests to write longer form of content depending upon where you are writing and what message you are trying to convey.
But some people don’t write that long or can’t do that. What can they do?
They can simply write shorter content more frequently but push in one long content each week or once in a two weeks time. I am not saying you must always write long content or just don’t, write any form of content but write long form content as well – as much as possible!
4. Unique and not copied
When we say unique, they created spinners which were used to copy the content with different words. They hired people for article rewriting which was not a good practice since it didn’t add value to a website.
Just imagine – if you are being provided a genuine first hand information from a website and then you discover another page just copying the same stuff, whom would you prefer to visit?
I guess the first one unless it is not too much technical stuff 🙂
When you write copied content, it just don’t add value to your credibility. It just is nothing! I wouldn’t copy anything. Yes – learn but don’t copy. Do you research, read, read and read, study, analyse and write your own opinion.
Tell people how you reach to your conclusion and you will be loved.
Well-researched is well-loved!
I firmly believe in the above statement.
Writing raw and plain might get boring sometimes.
Do your research. Add those articles to your post. Give them backlinks so people can go check the information out themselves.
You will be able to do researches only if you are a reader. You read, you understand, you learn and you can write. If needed, you can either use those bookmarking sites like diigo to save articles later if you use Chrome or you can create an online Google excel sheet where you can save all the links so you can mention them in your posts. I use the later practice.
I have saved over 100 pages that I found interesting online.
6. Data-driven information
If you have data in your articles, you make things more legit. In fact, people love to see pie charts, stats, figures, bar graphs etc. When you mention percentages and figures, it makes things much interesting.
Being said that, do not try to force use such things in your articles. Use them where needed or necessary.
Collect as much data as possible from different sources and try to get as much information as possible. As mentioned above, save such information and mention them in your posts later.
You will see how magically this will work out for you.
7. Charts and graphs
You must know how trendy infographics are these days? A lot!
Why? Less text, more content, to-the-point discussion and topic ends.
It’s like notes from a book and it saves time, easy to understand and remember and is interesting. When you add charts, graphs, images or other pictorial references, the content becomes beautiful automatically.
I don’t know anyone who wouldn’t like such content.
That also helps you creating an authority in your niche.
8. Use sub-headings and break paragraphs
This is no brainer as well.
You must understand that anyone here isn’t here to read a newspaper or some novel. They are looking for information and if they are not able to digest the fact that they will get loads of right information on your website on first scan, they will leave you.
I do that and probably you do that as well.
Make sure you are breaking content into several small paragraphs.
In fact, I know several people writing sentences as paragraphs just like I am doing here.
Hitting ENTER after every line to make a new paragraph. I guess this makes the content more readable and easy to understand.
9. Use bullets and numberings
Bullets and numberings are very old fashioned things but they still stand true even today.
I would always prefer to have things bulletted or numbered whenever and wherever possible.
If you are writing a HOW-TO guide, why not break it into 7 or 10 or 12 easy steps?
If you are writing a paragraph, people might not like that idea honestly. Writing paragraphs is easy. Writing long content is also easy. But managing your content properly to structurize everything is not easy.
Again, this is about readability and make sure content is readable as much as possible.
10. Images and videos
When we hear – add variety of methods to interact with audience, we might think – it is about different topics for the content but the answer is NO!
The variety comes from different kind of content types and that means images, infographics, videos, slides and audio files if needed. If you can add all such types of content in your posts or website, you are a winner indeed.
Images is good in another way as well – you get a link for image search which is more helpful than text searches. Images do well on searches.
If you create a video, you can send them to Facebook, Youtube, Vimeo and many other platforms, you get exposure, backlink and value to your content.
I know few companies focusing on infographics and then reaching out to webmasters to add the infographic to their respective blogs which helps everyone grow.
11. Quoting other’s work
This might sound weird to you. This might sound giving a free backlink to someone else and you might think why if he didn’t? Well, this is not how it works!
You should refer out the work of someone. It gives you more credibility. It proves that your content is well researched.
I will see how many links are going out to other websites and I will conclude that the person behind does read a lot and must have a lot of knowledge.
More than that, once you refer someone on your website, you can write them an email and well, make relationships. You never know they might quote your work as well or you might get opportunity for guest blogging.
The most important and must have thing – Interlinking!
Interlinking means hyperlinking your own pages to each other and create a web!
You need to interlink your pages. ProBlogger recommends interlinking and gives you several reason why it is a must have thing.
You can read more about interlinking at Moz.
I guess writing a great content and getting links to them from your own pages is one of the best methods and everyone must follow that to gain better exposure.
Everyone says write unique and awesome content but nobody says what does it mean. I tried my best to get the answer to the question – What is a good content? What makes good content good?
There must be something I am missing here and if there is any such thing, please let me know and I will be happy to add it here to make this more complete blog post.